Implementing A Small Business Social Media Strategy

A hundred years ago, most businesses were local brick-and-mortars that relied on door-to-door marketing to engage the public. As technology evolved, motion pictures, radio and television opened up new avenues for business marketing, eventually expanding to include direct mail, telemarketing, print advertising, trade shows and e-mail blasts. While these practices have proven successful over the years, many of today’s consumers now view them as intrusive, and have consequently become quite savvy at ignoring traditional marketing attempts.

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